Originality and innovation
Established in 1975, Provenza is one of the historic top-of-the-range brands of the Italian ceramics industry.
In 1986 it was the first company in the Sassuolo district to present earthenware products interpreted in an innovative manner that owed nothing to imitation. In 1997 it ceased the production of single-fired tiles in favour of vitrified stoneware, which ensured a better technical performance. In 2002 it was the first company to present products developed using double-pressing technology.
Provenza’s history is studded with great successes originating from a passion for design, meticulous care for detail and use of state-of-the-art technology.
In 2009 Provenza was taken over by Emilceramica Group, with the intention not of incorporating it but of strengthening the values of the brand. Originality and innovation are the values that the Group stresses, as qualities supported by an almost craftsman-like approach to developing products seen to be unique and distinctive, featuring a strong emotional impact, with soft or machined, concrete or evocative surfaces, either inspired by nature or taking design to extremes, but always ahead of market trends.
Provenza decorates prestige buildings, stately homes and houses presented in the most important international magazines. Provenza undoubtedly defines the new frontiers of research and innovation with proposals that represent the excellence of products Made in Italy.